http://www.ft.com/cms/s/0/035e83fe-6f18-11de-9109-00144feabdc0.html
This is a trend that I’m surprised hasn’t taken off already.
“Executives and investors have grown fascinated by the opinions of teenagers. Rupert Murdoch, 78, has described himself as a “digital immigrant” and his young daughters as “digital natives”, while UBS pulled in an 18-year-old three years ago to demonstrate MySpace to portfolio managers.”
It’s simply an unavoidable truth that young people were born into the digital world, while to older generations the world is a foreign one. This is not to say that only young people know what they’re talking about when it comes to tech. Certainly there are people who embraced the new world of technology even though it was initially a foreign one, and it seems, to me at least, that an increasing number of adults (read old people) are becoming sufficiently tech savvy.
However, as ignorant as it would be for me to claim that only young people understand the world of technology and the internet, it would be twice as naïve for a member of the older generation to deny that kids don’t understand it better. The internet is after all our native tongue. We were born into the world wide web. Whereas Generation X is adapting to this digital world that came to fruition under their watch, Generation Y is an entire population who’s world is the digital world.
The average young person, I believe, would read the above article and shrug at the obviousness of Robson’s points. Young people don’t want to pay for music? Obviously we don’t want to pay. Why would we pay? The average young person’s digital music collection probably has well over 1000 songs. You’re telling me that you’re surprised that they didn’t pay $.99 a song or $15 a CD to build that collection? It’s just too easy to do it for free. And of course all young people know how to get free music, we’ve been doing it our whole lives. Young people don’t listen to the radio? I don’t understand how anyone could listen to the radio. Overplayed songs spaced with 3 minutes of commercials? My blackberry can barely open the web browser and even it has Pandora.
But the point is, this report, which could have been written by just about any 15 year-old and not just a Morgan Stanley star child, prompted the reaction of “dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day” and “generated five or six times more feedback than the team’s usual reports.”
I’m not surprised by the reaction in the least. I am surprised that this doesn’t happen more often. There has certainly been a movement towards this trust of the youths in their native digital world, but it’s moving slower than I would have guessed. It seems to me to be an obvious step. I would guess that most parents don’t have trouble admitting that their son or daughter probably understands the internet better than they do. However it’s probably also true that not all of these parents would be likely to admit this TO their sons and daughters, let alone ask them for their help or advice. Is pride the problem then? Sure, I can see the logic from the other side. These corporations saw the birth of the digital age, even helped create it, why would they need the help and advice of a group of people who doesn’t even know what the world was like before the internet? For just that reason. We are as Murdoch says “digital natives” and to deny the usefulness of our native knowledge is simply a missed opportunity.
I’m not implying that companies should have teenage CEOs or an army of consultant tweens. All I’m saying is, every once in a while, you gotta ask the youts.
